ABSTRACT
Over the last 15 years, the Chinese Communist Party (CCP) has conducted an ambitious campaign to increase the efficacy of its external propaganda. Drawing from primary Chinese languages sources, this study identifies and traces the origins of the overarching objectives of these efforts. In addition, it outlines the concrete steps that Beijing has taken to date to strengthen Chinese foreign-directed media. Using translated professional journals, the study also analyzes how Chinese subject matter experts in their own words assess Beijings successes and shortcomings in improving the reach and resonance of Chinas external propaganda. This research was conducted on behalf of the US Indo-Pacific Commands China Strategic Focus Group in support of USINDOPACOM requirements.